The worldwide pandemic changed a lot of things, including the way people shop. To comply with Covid-19 protocols, Think Twice Canada, along with many businesses across the country, had to close its beautifully appointed boutique warehouse a number of times during lockdowns. To continue business, they needed an easy-to-manage e-commerce site that would enable them to sell online.
We went to work quickly, redesigning and migrating the site from its previous outdated and inflexible platform onto a modern, responsive WordPress system with integrated Shopify e-commerce. We also designed a new logo incorporating two “2”s to suggest a heart, symbolizing the love of fashion and twice-loved clothing.
The Think Twice team can now maintain the site right from their phones, photograph merchandise; upload to the shop; and add descriptions, brands, sizing, and pricing.
Debra, Think Twice Canada’s owner, comments, “Lesley, Elle Jay Media, and Jules, LightningStrike Studios, are a perfect team to work with. They are experts in the bigger picture, thinking things through from a business sense beyond the technical aspects of building an e-commerce site. Together they provide a great balance of warmth, understanding of my low-tech knowledge, and willing to do the heavy lifting on the complicated integration of the front-end website and the back-end e-commerce. They respect the customer experience as well as the need for speed in getting the site done. They are a pleasure to work with and easy to access, and they make things happen with specific tasks on a solid timeline.”